Bollu
DevNova built bollu.sk — an online store for selling and customizing vodítka and obojky for pets. The goal was simple: automate customer communication and the order flow so the store can sell non-stop, without the owner manually replying to every request.
We connected a CRM database with automatic notifications for every new order, added newsletter capability and automated key store operations, implemented a payment gateway (including bank transfer option), and delivered everything within EU-compliant requirements.
Gallery
Process
- 1.Defined the MVP scope around one key business requirement: reduce manual messaging and make orders fully self-serve.
- 2.Built an e-shop flow tailored for customization (vodítka/obojky), so customers can configure and submit orders without friction.
- 3.Connected CRM + automated notifications for every incoming order, and added newsletter capability for retention and repeat purchases.
- 4.Implemented payments with multiple methods, including bank transfer, in line with EU requirements and checkout best practices.
- 5.Delivered SEO & technical improvements so the store can grow without ads, with strong visibility on Google and AI-driven recommendations.
Mobile experience
Built for fast browsing and quick checkout.
Result
Bollu.sk became an automation-first MVP e-shop: customers can choose, customize, and order without direct messaging with the owner — which makes the store work 24/7.
Thanks to the improved checkout (payment gateway + bank transfer option), CRM automation and SEO, the store achieved a +48% conversion uplift in 30 days. The website also started ranking at the top positions for key searches against local competitors — without ad spend.
